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Dodgeball Marketing Podcast

Nov 30, 2021

Video is huge in today's marketing landscape, and so in this episode, we're going to talk about the five most important things to consider when deploying video in your internet marketing strategies. We discuss providing a 360-degree overview on your homepage, adding video to service and landing pages. We also talk about...

Nov 15, 2021

In this episode, we're going to help you understand the pros and cons of the different advertising channels that are available in online media. We discuss Google Search, Facebook, Instagram, LinkedIn, Banner Display, and YouTube!

00:01:42 - Google Search
00:03:55 - FB/Insta
00:08:06 - LinkedIn
00:12:24 - Banner...

Nov 10, 2021

Over the years, various marketing sources have claimed that SEO is dead. In this episode, we talk about why SEO is actually not dead with five reasons why SEO will likely be relevant in the future.

00:01:06 - There's a Balance: Access to Information vs. Search Engine Priorities
00:04:57 - SEO Is Website Architecture,...

Nov 8, 2021

In marketing, healthcare providers get a lot of things right when it comes to healthcare, but they get a lot of things wrong when it comes to communicating and marketing to the public.  This episode will go over the things that healthcare providers and healthcare marketers get wrong and how to fix them.

- Understanding...

Nov 2, 2021

SEO can always improve. A better rank in search results pages often boils down to having key processes and checklists in place. It's more important than ever to:

00:00:31 - Understand and Use Core Web Vitals
00:03:25 - Use Meta Descriptions Well
00:05:56 - Know Your Competitors and Their Online Activity
00:09:52 - Use...