Feb 26, 2021
A great landing page can generate leads and improve search rankings. Here's what Michael and Chris recommend for website landing pages that convert:
- Create a Good Landing Page CTA
- Put Forms and Contact Info "Above the Fold"
- Use Social Proof on Your Landing Pages
- Use Video on Landing Pages
- Get Rid of...
Feb 24, 2021
Keyword use is important for SEO, but keyword mistakes hurt search engine rankings. In this episode, Michael and Chris discuss how to avoid common keyword mistakes. They'll cover:
- Keyword Stuffing and Other Outdated Tactics
- Only Focusing on Visible Text
- Sites that are Still Not Mobile Friendly
- Skipping the...
Feb 2, 2021
"Email marketing will never die. In this episode, Michael and Chris discuss why email marketing matters, and how to use it effectively. They'll cover:
- Learning Customer Email Preferences from Analytics
- Segmenting Your Email Audiences
- Automating Key Email Sequences
- Planning Email Content Efficiently
Feb 1, 2021
There are many strong SEO tools, but which ones are best for your business? In this episode, Michael and Chris discuss some SEO tools they use, and how to get the most out of them. They'll cover:
- How to Choose and Use SEO Tools
- SpyFu Overview: Pros and Cons
- SEMRush Overview: Pros and Cons
- Keywords Everywhere:...