Preview Mode Links will not work in preview mode

Dodgeball Marketing Podcast

Mar 9, 2022

In this episode, we talk about getting the most value from your content strategy.

00:00:13 - Start with Your Customer's Pain Points and Develop Topics from There
00:02:26 - Align Your Content Strategy with Your Top Nav and Footer Nav
00:06:16 - Plan a Variety of Content Formats: Blog Posts,...

Mar 4, 2022

In this episode, we talk about how to think about SEO services and pricing.

00:00:58 - Determine How Results Will Be Judged Before Starting
00:04:03 - Understand What You Will Do and What Your SEO Agency Will Do
00:06:54 - Understand How Long It Takes for SEO to Gain Traction
00:09:53 - Understand Who Will Be Your...

Feb 22, 2022

In this episode, we talk about anticipating SEO problems before they happen.

00:00:44 - Maintain Documentation of Hosting Locations
00:03:17 - Plan Workflows of New Content, Site Updates, and Changes
00:05:53 - Redesign Your Website Every Two Years for SEO Purposes
00:09:48 - Plan for Rankings to Drop with a New Site...

Feb 18, 2022

In this episode, we talk about alternative strategies for nurturing soft leads to a close.

00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups
00:06:25 - Get Users to Visit Your Website so You Can Show Them...

Feb 11, 2022

In this episode, we talk about getting the most SEO value out of your webinar content.

00:01:54 - Use Your Landing Page as an SEO Content Page
00:03:17 - Load the Full Webinar Transcript to Your YouTube Description
00:05:05 - Make the Full Transcript Available on a Web Page
00:09:33 - Build Links to New Content from...