Apr 26, 2021
Blogging for SEO comes down to simple actions you can take with each blog to improve search rankings. Michael and Chris discuss how to:
- Create Helpful, Valuable Blogs
- Blog for Your Audience, Not Your Peers
- Answer Questions Your Customers Ask
- Use Real Insights in Every Blog
- Make Blogs Personal to Pain...
Apr 19, 2021
Michael and Chris are back to discuss how to create strong video marketing content. Here's what they suggest:
- Use Popular Content Formats (Hot Topics, How-Tos, and
- Create Videos for Your Audience
- Answer Customer Questions with Video
- Give Away Knowledge in Video Content
- Address Customer Pain Points Using...
Apr 12, 2021
When advertising on social media, don't waste time and money. In this episode, Michael and Chris discuss some social media ad best practices:
- Advertise Using Key Target Audience Data
- Choose the Best Platform for Social Ads
- Use Headlines that Focus on Future Benefit or Current Pain
- Use Images the Stop the...
Apr 5, 2021
Optimizing YouTube for SEO means improving your chances of showing up in the world's 2nd biggest search engine. In this episode, Michael and Chris discuss how to:
- Use Keywords to Optimize YouTube
- Complete Your YouTube Profile for SEO
- Use Subtitles and Captions to Optimize YouTube
- Use High-Quality Custom YouTube...