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Dodgeball Marketing Podcast

Sep 14, 2021

Link-building strategies include on-site and off-site SEO best practices. Here's how to improve your domain authority by linking pages.

- Make Sure You're Interlinking Your Pages
- Look for Back-Linking Opportunities
- Look for Local Link Opportunities
- Post to Q+A Sites
- Make Sure Off-Site Links Open in a New Tab

For...


Sep 13, 2021

Website maintenance and SEO go hand in hand. Making these improvements can also boost your ranking on search engine results pages.

- Make Sure Your Site Is ADA Compliant
- Make Sure Your Site Is W3C Compliant
- Remove Duplicate Meta Descriptions
- Remove/Rename Duplicate Page Titles
- Remove/Update Duplicate Content

For...


Sep 13, 2021

Getting content marketing results includes strengthening weaknesses and fixing errors. Here are five content marketing improvements you can start making today.

- Optimize Your Top Pages
- Delete Irrelevant Content
- Implement Question Keywords
- Ensure Each Page Has 300-500+ Words
- Identify and Use Guest Bloggers

For...


Sep 7, 2021

Marketing analytics double as key performance indicators (KPIs) for website performance and usability. As a performance marketing agency, here are 5 metrics we recommend tracking:

- Track Page Speed and Load Times
- Check Domain Authority (Moz)
- Watch Keywords Ranked/Sum of Ranks (SpyFu)
- Monitor Crawlability Scores...


Aug 16, 2021

Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address:
- Find and Fix: Broken Links
- Find and Fix: Broken Images
- Find and Fix: Meta Descriptions and Titles
- Find and Fix: Image Optimizations
- Find and Fix: Website Search...