Jul 26, 2021
Website headers can either clutter websites or improve usability
and SEO. It depends on the choices you make. Here are some things
- Is the Logo in the Header?
- Is There a Link to a Form in the Header?
- Is There a Clickable Phone Number in the Header?
- Is the Header Sticky for Mobile?
- Is the Nav Hierarchy...
Jul 19, 2021
Using SEO keywords on every page of your website is possible without getting clunky and redundant. Here's what Michael and Chris recommend:
- Use Keywords in URLs
- Hyphenate URLs for SEO
- Optimize H1 Titles with SEO Keywords
- Keep Page Titles Short for SEO
- Use Keywords in the First Few Paragraphs
For more on the...
Jul 12, 2021
Digital marketing and excellent customer service go hand in hand. In this episode, Michael talks with Groundwork CEO Jeff Wraley about bringing digital tools together with personable service.
- What Is Groundwork and What Is Your Mission?
- What Do Companies Forget When it Comes to Customer Experience?
- How Have You...
Jul 5, 2021
Optimizing website images includes choosing great pictures and
labeling them well. Here's what to do on your site.
- Use High Quality Images
- Size Images Correctly
- Optimize Image Filenames
- Optimize Image Alt Text
- Use and Optimize Image Captions
For more on the tools and tips discussed in this episode,...