Mar 19, 2021
Email marketing is versatile, and it's important to use it strategically. In this episode, Michael and Chris discuss how to plan email marketing to get results.
- Use Cold Email Sequences for Prospecting
- Nurture Audiences and Cross-Promote with Email Newsletters
- Promote Products and Services by Category with...
Mar 19, 2021
Optimizing LinkedIn pages for SEO is a smart way to grow your business. In this episode, Michael and Chris discuss how to make your LinkedIn stand out for search:
- Choose and Use Keywords for Your LinkedIn Tagline
- Write a Detailed LinkedIn "About" Section
- Update LinkedIn Regularly with Fresh Content
- Keep Your...
Mar 15, 2021
Online marketing KPIs go beyond impressions and clicks. In this episode, Michael and Chris recommend some digital marketing KPI best practices:
- Set Analytics Priorities
- Use Google Analytics Goals
- Pick Your Marketing KPIs for Better ROI
- Create Marketing Dashboards
- Develop Awareness Across Your Organization
Mar 8, 2021
Google Core updates can make SEO and website conversions more complicated. Here's what Michael and Chris recommend for consistent site performance:
- Fresh, Steady, Relevant Content Is Critical
- Monitor and Work to Improve Your Page Speed
- Use Best Practices for Access and Usability
- Monitor and Understand Changes in...