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Dodgeball Marketing Podcast

Feb 22, 2022

In this episode, we talk about anticipating SEO problems before they happen.

00:00:44 - Maintain Documentation of Hosting Locations
00:03:17 - Plan Workflows of New Content, Site Updates, and Changes
00:05:53 - Redesign Your Website Every Two Years for SEO Purposes
00:09:48 - Plan for Rankings to Drop with a New Site...

Feb 18, 2022

In this episode, we talk about alternative strategies for nurturing soft leads to a close.

00:00:49 - Traditional Lead Capture: Get an Email Address and Send Content
00:03:00 - Manual Nurture: Use Your Flow of Content to “Give” Some Value in Follow-Ups
00:06:25 - Get Users to Visit Your Website so You Can Show Them...

Feb 11, 2022

In this episode, we talk about getting the most SEO value out of your webinar content.

00:01:54 - Use Your Landing Page as an SEO Content Page
00:03:17 - Load the Full Webinar Transcript to Your YouTube Description
00:05:05 - Make the Full Transcript Available on a Web Page
00:09:33 - Build Links to New Content from...

Feb 11, 2022

In today's episode, we're going to talk about using the power of story to drive your business growth.

00:01:44 - Tell Your Story Well.
00:04:00 - Make Your Ideal Customer the Hero of Your Story.
00:06:33 - Turn Your Customers' Stories into Content.
00:10:06 - Speak to Your Audience with Stories That Work for Each Stage...

Feb 11, 2022

In today's episode, we're going to talk about how to never, ever, ever run out of content ideas for SEO.

00:01:02 - Create Standalone Pages for Your Services That List Your Subservices, and Build Pages for Those Subservices.
00:03:59 - Create Landing Pages for Your Major Markets and Regional Identifiers.
00:07:04 -...