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Dodgeball Marketing Podcast

Mar 19, 2021

Email marketing is versatile, and it's important to use it strategically. In this episode, Michael and Chris discuss how to plan email marketing to get results.

- Use Cold Email Sequences for Prospecting
- Nurture Audiences and Cross-Promote with Email Newsletters
- Promote Products and Services by Category with...

Mar 19, 2021

Optimizing LinkedIn pages for SEO is a smart way to grow your business. In this episode, Michael and Chris discuss how to make your LinkedIn stand out for search:

- Choose and Use Keywords for Your LinkedIn Tagline
- Write a Detailed LinkedIn "About" Section
- Update LinkedIn Regularly with Fresh Content
- Keep Your...

Mar 15, 2021

Online marketing KPIs go beyond impressions and clicks. In this episode, Michael and Chris recommend some digital marketing KPI best practices:

- Set Analytics Priorities
- Use Google Analytics Goals
- Pick Your Marketing KPIs for Better ROI
- Create Marketing Dashboards
- Develop Awareness Across Your Organization


Mar 8, 2021

Google Core updates can make SEO and website conversions more complicated. Here's what Michael and Chris recommend for consistent site performance:

- Fresh, Steady, Relevant Content Is Critical
- Monitor and Work to Improve Your Page Speed
- Use Best Practices for Access and Usability
- Monitor and Understand Changes in...