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Dodgeball Marketing Podcast

Aug 16, 2021

Broken websites increase bounce rates, decrease conversions, and hurt search engine optimization (SEO). Here are some key vulnerabilities to address:
- Find and Fix: Broken Links
- Find and Fix: Broken Images
- Find and Fix: Meta Descriptions and Titles
- Find and Fix: Image Optimizations
- Find and Fix: Website Search...

Aug 16, 2021

Using SEO tools can empower you to make critical changes that improve search engine optimization (SEO). To focus your efforts, ask:

- How Is Local Visibility on Listing Tools?
- Would Plugins Help Your SEO?
- Are GSC Crawl Errors Being Fixed?
- Are Bing Crawl Errors Being Fixed?
- Is a CDN in Use and Working?

For more...

Aug 12, 2021

Improving site usability and search engine optimization (SEO) go hand in hand. To make your site work for both users and bots:
- Monitor and Fix Pagespeed
- Be Sure Your Site Is Fully Responsive
- Use "Big Idea" Content Marketing on Main Pages
- Install and Learn from a Heat Map
- Be Sure Forms Are Working (and...

Aug 6, 2021

Customer engagement is easiest when you meet them where they're already most active online. To evaluate social media marketing, ask:

- Are Good Social Channels in Use?
- How Strong Is Social Engagement?
- Are Social Channels Listed in the Footer?
- Are All Social Channel Settings Used?
- Is the Social Hashtag Approach...

Aug 2, 2021

Improving website usability requires ongoing evaluation. We recommend starting with questions like these:

- Does the Top Nav Work Well?
- Is There Enough Home Page Content?
- Does the Website Establish Credibility?
- Are There Pages for Major Services?
- Do Key Pages Communicate Well?

For more on the tools and tips...