Sep 25, 2020
Much of your website content can improve search engine rankings. In this episode, Michael and Chris discuss the best content formats to improve SEO:
- Blogs
- Localization Pages
- Service Pages
- Sub Service Pages
- "Industries Served" Pages
- Support Pages
Sep 23, 2020
In our first CEO interview, Micheal talks with Tim Flood, CEO of Trico Painting. Get a CEO's insights about:
- Starting a Business
- Pros and Cons of Business Ownership
- Knowing When to Shift Your Focus
- Successful Management
- Company Culture
Visit Tim's business to learn more about his story at
Sep 14, 2020
Storytelling and strategy are key in content marketing. In this episode, Michael and Chris discuss:
- Top Content Formats and How They Work Together
- Video Marketing and How to Simplify It
- What to Prioritize in your Content Marketing Plan
- The "Downstream" Approach to Content Planning
- What Content Marketing...
Sep 14, 2020
Each type of digital ad helps you meet different performance marketing goals. In this episode, Michael and Chris discuss the most effective online advertising methods. They'll cover:
- Why Internet Advertising is So Effective
- Text Ads and Their Benefit for Paid Search
- Why to Invest in Retargeting Ads
- Banner Ads:...
Sep 4, 2020
There are numerous Key Performance Indicators (KPIs) that tell you how your marketing is going. In this episode, Michael and Chris discuss:
- How to Decide What Metrics Matter
- How to Use Your Sales Funnel to Choose KPIs
- Marketing Actions You Can Track (And How to Measure Them)
- Strategies to Avoid
- How Marketing...