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Dodgeball Marketing Podcast

Sep 4, 2020

There are numerous Key Performance Indicators (KPIs) that tell you how your marketing is going. In this episode, Michael and Chris discuss:

- How to Decide What Metrics Matter
- How to Use Your Sales Funnel to Choose KPIs
- Marketing Actions You Can Track (And How to Measure Them)
- Strategies to Avoid
- How Marketing Metrics are Tied to Channels and Campaigns
- 3 Ways to Gauge Your KPIs for Relevance

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