Nov 18, 2020
A new year is just around the corner! In this episode, Michael and Chris predict SEO trends to watch in 2021. They'll discuss:
- BERT/Smarter Search Bots
- Keyword Tool Reliability
- Time Needed to Rank Pages
- Alternative Search Engines
For more on the tools in this episode,...
Nov 17, 2020
Domain authority is score (from 1-100) that sums up how valuable your site and content are. In this episode, Michael and Chris discuss improving domain authority with:
- Inbound Links
- Site Architecture
- Social Media
- Listings
- Networking/PR
For more on the tools in this episode,...
Nov 13, 2020
Managing your online presence is critical to effective healthcare marketing. In this episode, Michael and Chris discuss reputation management using:
- Website Design
- Listings/Directories
- Reviews
- Off-Site Audits
For more on what we discussed in this episode,...
Nov 12, 2020
If your healthcare company has not shifted to a consumer-driven business model, new patient acquisition will falter. In this episode, Michael and Chris discuss how to fill those gaps:
- Utilizing a Website
- Never Missing Calls or Emails
- Streamlining Scheduling
- Training Staff in Sales, Marketing, and Customer Service
For...
Nov 10, 2020
Not all SEO is about getting new leads. In this episode, learn
how to improve SEO for your existing audience:
- Get a Regular SEO "Weather Report"
- Scan Your Site and Correct Errors
- Keep Creating Content
- Check Google Search Console and Google My Business
- Know Keywords Your Audience Uses
- Use Best Practices with...